Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Dec. 5, 2009

Cache Valley Area Investors Association
Preston Parker, President
Cache County Chamber of Commerce
160 N. Main Street
Logan, UT 84321

Make Money Doing What you Love
Become Financially Independent Through Using Passive Income

Logan, Utah - Times are hard, especially around this holiday season. Making money shouldn't be hard according the Cache Valley Area Investors Association (CVAIA) though. They believe in passive income.

Passive income is investing time, assets and experience by building financial independence. Lowering expenses and increasing passive income is the key to leading a happy life, says CVAIA's President, Preston Parker.

The CVAIA was founded to help people become satisfied with their lives and finances, says Parker. "I want people to have jobs they love to be financially independent."

“Once your passive income surpasses your expenses, it doesn’t matter what you do for a living,” said Parker. “Work can be fun; you can do what you want and what you enjoy.”

The CVAIA meets every other Thursday at the Cache County Chamber of Commerce building. Each meeting is held at 7 p.m. and feature a guest lecturer. There is no fee to join the CVAIA and you can check out their website at cvaia.com. It offers information on past and present meetings, the history of CVAIA, and ways to receive passive income.

"Creating an atmosphere where people actually want to go to work may end up making the world a better place," said Parker. "The education is right here for the taking. Everyone is invited to come.”

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the law of attraction, law of abundance, and law of exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Media Contact:

kenzie.lawlor@aggiemail.usu.edu

435-890-0328

2310: Online Reputation

To: Kirk Salisbury
From: Kenzie Lawlor
Date: Dec. 7, 2009
Re: Online reputation

As I searched your name on Google, the first website that showed up was you profile on Facebook. Since I am your friend on the largest social network, I was able to see that according to your profile picture, you love spandex. You also love dogs, milk, sunsets and Megan Fox. Your parent's are Sharon and Clark Salisbury and you have four siblings. The Diamond Gallery is your current employer. As I was looking through your information, I found two websites of yours: your Blog and Wordpress site.

If I wanted to ever stop by your house, I would go to:

671 E. 2160 N.

North Logan, UT

84341

I would call you at 435-232-1097 or e-mail you at kirk.S@aggiemail.usu.edu

All courtesy of your Wordpress site.

Your Blog confused me, as it said you were a public relations major but on Facebook it says you are an mechanical engineer major. If you are trying to deceive someone, it is working. On the flip side, I found that you helped with the research for the future of PR at USU, helped organize Mark Shurtleff's visit to USU and created a PR crisis management plan for the Sports Academy & Racquet Club, making me think that PR is your current major.

Another Google search found a Kirk Salisbury on Classmates.com. It said you were a West Genesee High School 1978 graduate. I know this information to be false.

Overall you have a great online reputation. I didn't find anything that could possibly ruin your career or personal life. Although, I would suggest writing more articles that get published and maybe start blogging more to get recognized more often. You're doing a great job Kirk.

Prospectus Letter Final

Men Can Stop Rape
Creating Cultures Free From Violence

Sexual Assault Anti Violence Information (SAAVI) is an organization on campus that helps stop sexual assault and gender violence. We are currently working on a program called Men Can Stop Rape (MCSR). MCSR is a unique course that teaches men how they can stop sexual assault and gender violence. With your help, we will have the funds necessary to promote MCSR and develop a campaign, used nationwide, know as men of strength (MOS). We are seeking a donation of $15,000 for the year of 2010. The purpose of this campaign is to change the mentality of men and create a culture free from violence.

Appeal:

Our organization is seeking private sponsors to fund the MCSR and MOS. The Jon M. Huntsman foundation has been a leader in philanthropy. The foundation has donated numerous times in helping domestic violence, the homeless and most importantly education. Most recently it donated 26 million dollars to the Huntsman School of Business at Utah State University (USU). Huntsman’s strong ethical beliefs and values correlate well with the message our organization promotes. We are looking for a private donation of $15,000 for our chapter of MCSR.

Opportunity:

SAAVI is a one-of-a-kind organization in the state of Utah. They have their own building, director and separate funds to help educated and help students attending USU. Donations make it possible for us to offer help, support, and programs to those in need. With increased donations, our programs can reach more people and be effective in creating cultures free from violence. One in four women will be raped or sexually assaulted before she reaches college. In Utah, one in three women will experience rape or sexual assault in her lifetime. With the help of the Huntsman foundation we will better equipped to reach our goal of reducing this statistic.

Solution:

By receiving a $15,000 donation, MCSR will be able to implement various programs to increase university awareness. These programs include:
-A 15 second radio PSA on Fusion HD3
-A 60 second TV PSA on local channels
The radio and TV PSA are scripted and ready to go into production.
-Events:
Campus Strength: supports and empowers USU male students to work on campus and within the community to put an end to men’s violence again women in all forms. Many educational programs use the phrase “real men don’t rape…” however the stereotype associated with “real men” is a negative, misogynistic view. Instead MCSR has created campus strength, the tagline being “my strength is not for hurting,” thus implying that you can be manly without hurting.

Youth Development: goes into Jr. High and High schools teaching males in peer-to-peer small group settings. MCSR members encourage them to make a pledge, being a man who uses his strength for respect and not for hurting.

Public Education Messaging: using pictures and inspirational messages, this program emphasizes how men can use their positive attributes and attitudes to help change our culture into one free of violence.

Capabilities:

USU started a SAAVI chapter in 2002. For many years before that, USU Women’s Center helped with rape and sexual assault cases. A small committee of volunteers formed, meeting periodically and addressing these types of issues. However, they didn’t have a central location, budget or director. Since then, SAAVI has created and opened up chapters of organizations against rape and sexual assault, MCSR being one of them. Men Can Stop Rape is a unique program that focus’ on teaching men about sexual assault and rape and is under the direction of Rachel Brighton, who is also the director of SAAVI.

Budget:

Amount/Description

$2,500 -- Radio PSA
$2,500 -- Video PSA
$5,000 -- Classes and teachers
$5,000 -- Events and programs

Conclusion:

By receiving these donations, MCSR will be able to further their mission in creating cultures free from violence. We will give you two week to review this proposal and are excited to answer any of your questions after that. If any questions arise before then, feel free to contact Rachel Brighton at 435-797-RAPE or rachel.brighton@usu.edu

Prespectus Letter-Draft

Executive Summary:

SAAVI (Sexual Assault Anti Violence Information) is an organization that helps stop sexual assault and gender violence. We are currently working on a campaign called Men Can Stop Rape. Men Can Stop Rape is a unique program that teaches men how they can stop sexual assault and gender violence. With your help, we will have the funds necessary to promote Men Can Stop Rape and help those in need of our services. We are seeking a donation of $15,000 for the year of 2010. The purpose of this campaign is to change the mentality of men and create a culture free from violence.

Sponsor Appeal:

Our organization will be seeking private sponsors to fund the Men Can Stop Rape campaign. The major benefit that the sponsor will be receiving is name endorsement.
Our primary donor will be Jon M. Huntsman. He has a history of donating to universities and nonprofit organizations. Huntsman’s strong ethical beliefs and values correlate well with the message our organization promotes. We are looking for a private donation of $15,000 for our chapter of Men Can Stop Rape.

Problem:

Men Can Stop Rape’s current problem is low funding and lack of university awareness. Donations make it possible for us to offer help, support, and programs to those in need. With increased donations, our programs can reach more people and be effective in creating cultures free from violence.

Solution:

By receiving a $15,000 donation, Men Can Stop Rape will be able to implement various programs to increase university awareness. These programs include:
-A 15 second radio PSA on Fusion HD3
-A 60 second TV PSA on local channels
-Events:
Campus Strength
Youth Development
Public Education Messaging

Capabilities:

USU started a SAAVI chapter in 2002 after a series of events occurred. Since then, SAAVI has created and opened up other chapters of organizations against rape and sexual assault, Men Can Stop Rape being one of them. Men Can Stop Rape is a unique program that focus’ on teaching men about sexual assault and rape and is under the direction of Rachel Brighton.

Budget:

Amount/Description
$2,500
Radio PSA
$2,500
Video PSA
$5,000
Classes and teachers
$5,000
Events and programs

Conclusion:

By receiving these donations, Men Can Stop Rape will be able to further their mission in creating cultures free from violence. If any questions arise, feel free to contact Rachel Brighton at 435-797-RAPE or EMAIL.

Signed,


Rachel Brighton

JCOM 2160-photoshop

Some could call me a pro at photoshop...(or not ha ha)

On this picture, I used:
the clone stamp
text box
hue and saturation
eraser

Before...


After...(What do you think?)


On this photo, I used:
hue and saturation
dodge tool
clone stamp
text box

Before...


After...

JCOM 2160

I did this all by myself too!

JCOM 2160

...I did it all by myself, look at me mom!

Press Release 4: Final

FOR IMMEDIATE RELEASE

Oct. 24, 2009

Don Aslett’s Cleaning Center
Camille Nelson, Manager
1815 N. Main
North Logan, UT 84341

LOGAN, Utah—While most cleaning products can be harsh on your nose and lungs, Don Aslett’s Cleaning Center will keep you cough free by introducing their new line of environmentally friendly cleaners. Safe on virtually any surface, each cleaner will do the job, without the risk or harm other cleaners with acid and toxins carry with them.

Foam ‘n’ Flush is Don Aslett’s new toilet bowl cleaner. In a ready-to-use container, Foam ‘n’ Flush uses half as much solution as other toilet bowl cleaners do. Since it is a high-foaming solution, it clings and cleans the inside of the toilet bowl faster without ruining your pipes or drains. No smell means no coughing for you either.

No ventilation? Not a problem when you use Total Tub ‘n’ Tile (T3). Safe on any surface including marble and granite, T3 works on the toughest hard water, mold, mildew and rust. While most shower cleaners carry harsh acid in them, T3 is a green alternative for your bathroom. Highly concentrated solution makes sure you get the most for you money.

To see more environmentally friendly cleaners that Don Aslett’s offers, check out www.cleanreport.com or head over to the stores brand-new location, starting November 7, at 950 S. Main in Logan, Utah.

Don Aslett, owner and founder of Varsity Contractors, Inc.–one of the nation’s most successful cleaning companies–and self-made millionaire, has revolutionized both the home and the workplace with his popular cleaning services, products, and books. His media-genic personality, business savvy, and unique housekeeping philosophy prove a winning combination–whether he’s sharing decluttering secrets on Oprah, demonstrating his Time Saver cleaning products on QVC, or designing the Clean Green World building to house his Museum of Clean.


Contact Information
Kenzie.lawlor@aggiemail.usu.edu
435-890-0328

Final Draft: Media Pitch

For immediate Release: Oct. 19, 2009

Jeff Hunter, Editor
435-752-2128

Cache Valley Magazine
75 West 300 North
Logan, UT, 84321

Get Rich the Easy way through Passive Income

Dear Jeff,

In this economic downturn, many people are struggling to keep jobs and money in their savings. Cache Valley Area Investors Association (CVAIA) is a local organization that strives to teach people the fast and easy way to becoming rich, by using passive income, avoiding financial crisis altogether.
Passive income is obtained with little effort on one's self. CVAIA is based on the principles that when someone has enough passive income and a solid financial base, they are happier in life. Through passive income, people can work in jobs they love, not jobs that just supply an income.

CVAIA, organized by Preston Parker, strives to help people become more satisfied with their work and lives. "I want people to be happy, to have jobs they love and to be financially independent," said Parker. “Creating an atmosphere where people actually want to go to work may end up making the world a better place.”

I believe this would be a great addition to the Cache Valley Magazine in letting Cache Valley residents know that they can increase their income, the simple way. It would be a great story that would fit perfectly into your features section. If you have any question, please feel free to contact me and we can set up a time to meet and further discuss the CVAIA.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.


Contact Information:
Kenzie Lawlor
Public Relations Spokesperson
kenzie.lawlor@aggiemail.usu.edu
4350-890-0328

Press Release 4 Draft

FOR IMMEDIATE RELEASE

Oct. 13, 2009
Don Aslett’s Cleaning Center
Camille Nelson, Manager
1815 N. Main
North Logan, UT 84341

LOGAN, Utah—While most cleaning products can be harsh on your nose and lungs, Don Aslett’s Cleaning Center will keep you cough free by introducing their new line of environmentally friendly cleaners. Safe on virtually any surface, each cleaner will do the job, without the risk or harm other cleaners with acid and toxins carry with them.

Foam ‘n’ Flush is Don Aslett’s new toilet bowl cleaner. In a ready-to-use container, Foam ‘n’ Flush uses half as much solution as other toilet bowl cleaners do. Since it is a high-foaming solution, it clings and cleans the inside of the toilet bowl faster without ruining your pipes or drains. No smell means no coughing for you either.

No ventilation? Not a problem when you use Total Tub ‘n’ Tile (T3). Safe on any surface including marble and granite, T3 works on the toughest hard water, mold, and rust. While most shower cleaners carry harsh acid in them, T3 is a green alternative for your bathroom. Highly concentrated solution makes sure you get the most for you money.

To see more environmentally friendly cleaners that Don Aslett’s offers, check out www.cleanreport.com or head over to the stores brand-new location, starting November 7, at 925 S. Main in Logan, Utah.

Contact Information
Kenzie.lawlor@aggiemail.usu.edu
435-890-0328

Draft: Media Pitch

For immediate Release: Oct. 13, 2009

Cache Valley Magazine
Jeff Hunter, Editor
75 West 300 North
Logan, UT, 84321
435-752-2128

Get Rich the Easy way through Passive Income

Dear Jeff,

In this economic downturn many people are struggling with ways to keep cash in savings. Cache Valley Area Investors Association (CVAIA) is a local organization that strives to teach people about ways to becoming rich, the fast and easy way through using passive income.

Passive income is obtained with little effort on one's self. When someone has enough money, they are happier in life. That is what CVAIA aims to do while teaching people the best way to start their own passive income.

CVAIA, organized by Preston Parker, strives to help people become more satisfied with their work and lives. "We believe people should be able to spend their time doing something they love, not just a job that provides an income,” says Parker. “Passive Income largely makes this possible.”

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Atrraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Weatlthy Barber, The Millionaire NExt Door, Atlas Shrugged, The Automatick Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and faom all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Contact Information:
Kenzie Lawlor-Publice Relations Spokesperson
kenzie.lawlor@aggiemail.usu.edu
4350-890-0328

Final Press Release 2: Image Management

Burger Planet
435 Beach Dr.
Gary, IN 67342
703-890-5462
http://burgerplanet.com


BURGER PLANET ADDS NEW MENU ITEMS
Jayne Petersen, health guru, endorses Burger Planet’s new menu

GARY, IN—Customers have even more menu choices when it comes to ordering food at Burger Planet. Jayne Petersen, health guru, is endorsing the new menu alongside Burger Planet’s beloved mascot, Corny the Clown. From May to July, they will travel across the country teaching people about making healthier food choices.

Petersen, President and CEO of Looking Glass, Inc., is the author of bestselling book “Looking Good in a Leotard,” and popular health expert who helped Opal Whitcomb lose 75 pounds and keep it off. Her diets allow women to eat anything, with moderation and 20 minutes of walking being the key to success.

“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” says James E. Muellenbach III, company CEO.

Petersen believes Burger Planets options of fruit packages, gourmet salads and white meat Chicken breasts, is what makes it such a popular Quick Service Restaurant.

“The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen in an interview.

While working with Burger Planet’s chefs, Petersen has come up with new menu ideas. Adults will soon have the option of an adult Burger Planet Smiley Meal, complete with an ankle weight, fruit package and white meat Chicken entrée.

Founded in 1934 by James E. Muellenbach I, Burger Planet has served 52 billion customers and counting. Headquartered in Gary, Indiana, there are 8,921 franchises in every state and 17 countries.

Contact Information:
Kenzie Lawlor
Kenzie.lawor@aggiemail.usu.edu

Press Release 2: Image Management

September 21, 2009

Burger Planet
435 Beach Dr.
Gary, IN 67342
703-890-5462
http://burgerplanet.com

BURGER PLANET ADDS NEW MENU ITEMS
Jayne Petersen, health guru, endorses Burger Planet’s new menu

GARY, IN.—Customers have even more menu choices, many of them healthy, when it comes to ordering food at Burger Planet. Jayne Petersen, health guru, is endorsing the new menu alongside Burger Planet’s beloved mascot, Corny the Clown. From May to July, they will travel across the country teaching people about making healthier food choices.

Petersen, President and CEO of Looking Glass, Inc., is the popular health expert who helped Opal Whitcomb lose 75 pounds and keep it off. Her diets allow women to eat anything, with moderation and 20 minutes of walking being the key to success.

“Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” says James E. Muellenbach III, company CEO.

Petersen believes Burger Planets options of fruit packages, gourmet salads and white meat Chicken breasts, is what makes it such a popular Quick Service Restaurant.

“Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen in an interview.

While working with Burger Planet’s chefs, Petersen has come up with new menu ideas. Adults will soon have the option of an adult Burger Planet Smiley Meal, complete with an ankle weight, fruit package and white mean Chicken entrée.

Founded in 1934 by James E. Muellenback I, Burger Planet has served 52 billion customers and counting. Headquartered in Gary, Indiana, there are 8,921 franchises in every state and 17 countries.

Contact Information:
Kenzie Lawlor
Kenzie.lawor@aggiemail.usu.edu
801-990-0344

(END)

Blogging Etiquette

Whilst browsing blogs the other night, I ran into a blog post titled "e-mail etiquette." I liked it. It got me thinking about rules and etiquette of all social media outlets. Me, being the new blogger that I am, decided I needed to start somewhere, and the somewhere was here: with blogging etiquette. Enjoy.

Blogging Etiquette

Rule #1: Be nice. If you disagree with something, there is a nice way to say it. No excuses.

Rule #2: You're published once you hit the orange button labeled 'PUBLISH POST.' The Internet is your audience. If you don't want someone to read it, don't publish it. And who knows, maybe a blog post of yours will make you famous one day.

Rule #3: If you see something on someones blog that you like, CREDIT them. Don't steal others ideas without it. Rule #1, it all goes back to that.

Rule #4: Check your spelling. Dont u luv it wen things r mispeled? Yeah, me neither.

Rule #5: (from rocks in my dryer)Think twice or thrice before you delete inappropriate comments from your blog. Some of your best conversation will come from controversy.

Being a first time blogger, these helped tremendously.

Am I missing any? Comment and let me know.

Final Press Release One

September 15, 2009

Social Media Club of Cache Valley (SMCCV)
President Preston Parker
Preston.Parker@usu.edu
661-772-7537

SOCIAL MEDIA CLUB STARTED IN CACHE VALLEY
Local chapter opens for general public

LOGAN, UTAH—The Social Media Club recently opened a local chapter in Cache Valley, after three men attended a meeting in Salt Lake City, Utah. Preston Parker, president of the SMCCV, said the purpose of opening up a local chapter was to help people gain knowledge in the world of social media, create networks and educate individuals who wanted to learn more about social media in general.

Just three years old, the global, non-profit organization has over 2,600 members on their Facebook homepage.

The SMCCV started off with six board members and in their first official meeting this August, had 22 people in attendance. Parker hopes to see it grow.

Anybody is welcome to the meetings, Parker says. They are held the second Thursday of every month at varying times and locations. Guest Speakers and open-forums will differ every month.

For more information regarding the SMCCV, visit www.smccv.net.

Media Contact:
Kenzie Lawlor
Kenzie.lawlor@aggiemail.usu.edu
435-890-0328

Press Release 1: Announcement

Press Release 1: Announcement
September 8, 2009

Organization Name: Social Media Club of Cache Valley (SMCCV)
Organization Address: 851 N. Main St., Logan UT 84321
Contact Info: 661-772-7537

SOCIAL MEDIA CLUB STARTED IN CACHE VALLEY
Local chapter opens for general public

Logan, UT—

The Social Media Club, started in San Francisco three years ago, recently opened up a local chapter in Cache Valley.

The global, non-profit organization was started in hopes that people who wanted more information about social media, had questions how to use social media, or wanted a support system could come and receive all of that plus more.

In its second month of being a in Cache Valley, it has grown from seven members to 26 members.

Social Media Club meetings are held every second Thursday of every month.

If anymore questions arise, please contact me at:

Phone: 435-890-0328
E-mail: Kenzie.lawlor@aggiemail.usu.edu

2310--United Breaks Guitars

United Airlines will think twice about who they hire to handle people’s goods, after losing around $180 million in stocks, following a YouTube video that was posted by guitarist Dave Carroll.

Carroll was on tour with his band, Sons of Maxwell, when a fellow passenger witnessed his guitar getting tossed carelessly from the plane upon arriving in Nebraska. With no time to be had and droopy eyes, Carroll didn’t check his guitar until the next morning, when he came to find his $3500 710 Taylor guitar broken.

For nine months, he contacted United Airlines, was sent to Air Canada, back and forth again before finally ending up talking to Ms. Irlweg. She told Carroll he was out of luck; United would not refund his money or his time wasted on trying to resolve the matter.

Realizing he had been fighting a losing battle the whole time, Carroll thought of a new idea. He was going to write three songs about his experience flying with United Airlines, make videos for each one and then post it on YouTube for the world to see it.

Within 24-hours, Carroll’s first “United” video had gone viral, with over 24,000 views. United was not slow to contact Carroll after that. They told him they would reimburse him for his $3500, but Carroll said no. He wanted them to give the money they would have given him, to the charity of their choice. Nice guy for someone who made United lose millions in stock, right?

Without the social media of the world, Carroll would probably still be mourning over the loss of his beloved 710 Taylor guitar. There is no way without it, that over 24,000 people could view a video in such a short amount of time. But because of it, Carroll not only got sweet, sweet revenge and many laughs, but “brought people together from around the world.”

Hopefully United Airlines learned their lesson when it comes to threats concerning the media world. And maybe, just maybe, Carroll and Ms. Irlweg can sit together years down the road, and joke about what happened on that flight from Chicago to Nebraska. For now, he’ll just continue writing songs about her, and she’ll probably stay hidden under the radar for as long as possible.

2310 -- Letter to Cousin

Jackson,

It was great hearing from you. The family is great and school is going well.

You had some questions concerning my major, Public Relations. It's where you are the liaison between a company and the client/consumer/customer. You think like the consumer, then communicate back to the company about what they want. As a PR specialist, you also keep the public informed about what goes on at your company by writing news presses or having a news conference.

I hope that answered most of your questions, have fun in Boston!

As always, live it up and keep it real.

Kenzie Lawlor

Blogger or blogging?

Into the world of blogging I come.
Exciting? I think so.
Enjoy classmates and teachers alike.