Location Based Programs

Foursquare, foursquare, foursquare. I kept hearing that word and I kept thinking, "the game?" I just found out that the answer to that is no. Foursquare is a child's game, but it's also something much more than that. I researched this up-and-coming phone app to see what all the buzz was about.

At first, I was weary of ANOTHER site that accesses your current location but this seemed pretty legit to me. Foursquare allows you to view restaurants, clubs, stores, etc., and see what ones have specials or deals going on at that time strictly for their customers. You check-in to receive the deal time and time again. After you have been to a place so many times, you can receive points and badges and if you visit a certain place more than anybody else, congratulations, you are  now the mayor of it!

I gave in and downloaded the app onto my iPhone4S to begin the fun. Since I live in such a small place, there wasn't many deals around but searching larger cities, the deals became more and more frequent. I'm excited to continue to use and explore this new app. And now when I hear the word "foursquare," I will no longer think of little kids playing a game.

#foursquare #socmeddiscuss #GPS #iphone

http://aboutfoursquare.com/foursquare-101/
foursquare.com

Traditional Media Uses

Is our old ways of connecting with those around us beginning to see the end? Some may say so, but I disagree. Although social media is taking over the majority of companies marketing and advertisement, I still believe that newspapers, radio, and magazines still have a chance. On SocialMediaToday.com, I found a great article about why we should not give up on traditional media.

• 74% of American adults read a newspaper at least once a week, either printed or online. In certain markets, it's 90% (Scarborough Research) (link)

• 59% trust magazine advertising  (North America — Nielsen Online Global Consumer Survey — July 2009) (link)

• 2-5 year old Americans watch 25 hours of TV weekly, 4.5 hours of DVD or video games + 90 minutes on DVR and 45 minutes with a VCR. (Nielsen) 50% of 2-11 year olds TV and Internet separately while the other 50% use both simultaneously. 60% of teens use both simultaneously. (link)

After reading this article (thanks SocialMediaToday.com) it changed my view on traditional uses of media. I don't think we give enough credit to the old timers. I know we are young and hip and like to do things on our own, but it's like listening to our parents, they are usually always right because they are older. Let's give these guys a chance, shall we?

#traditionalmedia #socialmedia #newspaper #magazine #television #socmeddiscuss

http://socialmediatoday.com/index.php?q=SMC/186359