The idea of making your business "huge" using social media is great. But what are some things you should think about before going socially crazy? On this website (link) it gives you rules to follow with employee's before making that first post.
1. Company philosophy/voice - what is it you want your company to be known for? What is your purpose behind going social? Come up with your motto and use it.
2. Representation - teach your employee's that they represent the company even outside of work. If they want to hate, be careful.
3. Conduct - give your employee's guidelines on how to use social media. Let them speak freely while also letting them know that there may be consequences to what they post.
4. Privacy and Confidentiality - make sure those your employee's know that its no OK to post numbers or personal information. Some things are just meant to be kept... well, private.
5. Terms of Service - basically the same as employee's but for anybody else who wants to use your social media.
I really enjoyed the three rules this website (link) said you need when starting up social media for your business.
1. Require disclosure and truthfulness in social media outreach
2. Monitor the conversation and correct misstatements
3. Create social media policies and training programs
Super smart advice for a super smart idea. So before opening up Facebook and Twitter accounts for the whole world to see, think about who you are and what you want to accomplish by doing that.
#socmeddiscuss #policy #employee #socialmedia
4.11.2012
4.03.2012
Apps - Whatever you want, baby I got it
Didn't you hear? There's an app for that.
There is literally an app for almost everything these days. You want to tweet, there's an app. You want to lose weight and track your workouts, there's an app for that. The world is getting smarter by the minute as they use their phones for basically everything. If you're business isn't using mobile apps, well, you're kind of out of the loop.
According to smallbusinesscomputing.com (link), 40 percent of businesses polled said their business would not survive without mobile apps. Over 66 million people have smartphones and are using them every day, if not every hour and/or minute. With that many people staying connected so consistantly, why wouldn't you make an app for your business. There are countless stories of small businesses becoming large businesses because of an app they created.
Great quote from plaveb.com (link)
"Mobile apps are simple to use and economical to develop. They offer high ROI and they can be developed to satisfy just about every business need. More importantly, developing mobile apps is also a marketing opportunity. If your app is on your customer’s smartphone, you can be assured that you are making an impression on his mind."
Who doesn't want more business? If your customers are using your app, they are going to tell a friend, who will most likely tell another friend and then BAM, you've got yourself the business you have always been wanting.
Mobil apps, are they smart? You better believe it, even smart enough for your smartphone.
Think about your daily life and how often you use apps for your favorite businesses. I know that I use those apps all the time and would be lost with many of them. If your juggling between the idea of creating and not creating an app, create one. You won't regret it and either will your bank account.
#socmeddiscuss #mobileapp #app
There is literally an app for almost everything these days. You want to tweet, there's an app. You want to lose weight and track your workouts, there's an app for that. The world is getting smarter by the minute as they use their phones for basically everything. If you're business isn't using mobile apps, well, you're kind of out of the loop.
According to smallbusinesscomputing.com (link), 40 percent of businesses polled said their business would not survive without mobile apps. Over 66 million people have smartphones and are using them every day, if not every hour and/or minute. With that many people staying connected so consistantly, why wouldn't you make an app for your business. There are countless stories of small businesses becoming large businesses because of an app they created.
Great quote from plaveb.com (link)
"Mobile apps are simple to use and economical to develop. They offer high ROI and they can be developed to satisfy just about every business need. More importantly, developing mobile apps is also a marketing opportunity. If your app is on your customer’s smartphone, you can be assured that you are making an impression on his mind."
Who doesn't want more business? If your customers are using your app, they are going to tell a friend, who will most likely tell another friend and then BAM, you've got yourself the business you have always been wanting.
Mobil apps, are they smart? You better believe it, even smart enough for your smartphone.
Think about your daily life and how often you use apps for your favorite businesses. I know that I use those apps all the time and would be lost with many of them. If your juggling between the idea of creating and not creating an app, create one. You won't regret it and either will your bank account.
#socmeddiscuss #mobileapp #app
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